{"id":24,"date":"2025-11-19T20:50:43","date_gmt":"2025-11-19T20:50:43","guid":{"rendered":"https:\/\/berkanozcelik.com\/guncellemeler\/?p=24"},"modified":"2025-11-19T20:50:44","modified_gmt":"2025-11-19T20:50:44","slug":"meta-andromeda-guncellemesi-2025","status":"publish","type":"post","link":"https:\/\/berkanozcelik.com\/guncellemeler\/meta-andromeda-guncellemesi-2025\/","title":{"rendered":"Meta Andromeda G\u00fcncellemesi 2025"},"content":{"rendered":"\n<p>Meta\u2019n\u0131n Andromeda G\u00fcncellemesi: Facebook ve Instagram Reklamlar\u0131nda Yeni D\u00f6nem<\/p>\n\n\n\n<p>2025\u2019e girerken Meta, reklam d\u00fcnyas\u0131n\u0131 k\u00f6k\u00fcnden de\u011fi\u015ftiren bir hamle yapt\u0131: Andromeda g\u00fcncellemesi.<br>E\u011fer son aylarda Facebook veya Instagram reklamlar\u0131nda ani dalgalanmalar, al\u0131\u015f\u0131k olmad\u0131\u011f\u0131n sonu\u00e7lar ya da \u201cEskiden i\u015fe yarayan hi\u00e7bir \u015fey art\u0131k \u00e7al\u0131\u015fm\u0131yor.\u201d hissi ya\u015f\u0131yorsan, sebebi \u00e7ok b\u00fcy\u00fck ihtimalle bu g\u00fcncelleme.<\/p>\n\n\n\n<p>Andromeda, klasik \u201chedef kitle se\u00e7, ilgi alan\u0131 ekle, detayl\u0131 hedefle\u201d d\u00f6nemini bitirip, yapay zek\u00e2 odakl\u0131, yarat\u0131c\u0131 (creative) odakl\u0131 yeni bir \u00e7a\u011f ba\u015flat\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Andromeda g\u00fcncellemesi nedir?<\/li>\n\n\n\n<li>Neden b\u00f6yle bir de\u011fi\u015fikli\u011fe gidildi?<\/li>\n\n\n\n<li>Eski sistemle yeni sistem aras\u0131ndaki fark ne?<\/li>\n\n\n\n<li>Reklamc\u0131lar ve markalar ne yapmal\u0131?<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Andromeda Nedir? K\u0131saca ve Net<\/li>\n<\/ol>\n\n\n\n<p>Andromeda, Meta\u2019n\u0131n (Facebook ve Instagram) reklam teslimat\u0131n\u0131 y\u00f6neten yeni yapay zek\u00e2 motorudur.<br>Eskiden sistem daha \u00e7ok \u201cSenin se\u00e7ti\u011fin hedef kitleye, senin belirledi\u011fin kurallarla reklam g\u00f6sterelim\u201d mant\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131yordu.<\/p>\n\n\n\n<p>Art\u0131k ise:<br>\u201cSen bana farkl\u0131 ve kaliteli reklam i\u00e7erikleri (creative\u2019ler) ver, kime g\u00f6sterilece\u011fini ben yapay zek\u00e2 ile ger\u00e7ek zamanl\u0131 belirlerim.\u201d<\/p>\n\n\n\n<p>Teknik olarak Andromeda, Meta\u2019n\u0131n reklam sisteminin ilk a\u015famas\u0131 olan \u201cretrieval engine\u201d (geri getirme motoru) k\u0131sm\u0131n\u0131 ba\u015ftan in\u015fa eden, derin \u00f6\u011frenme ve geli\u015fmi\u015f yapay zek\u00e2 kullanan bir altyap\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu motor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Milyarlarca sinyali analiz eder (g\u00f6r\u00fcnt\u00fc, metin, kullan\u0131c\u0131 davran\u0131\u015f\u0131, etkile\u015fim vb.).<\/li>\n\n\n\n<li>Hangi reklam\u0131n, hangi anda, hangi ki\u015fiye daha anlaml\u0131 olaca\u011f\u0131n\u0131 tahmin eder.<\/li>\n\n\n\n<li>Bunu yaparken, senin tek tek ilgi alan\u0131 veya dar hedefleme ayarlar\u0131na eskisi kadar ihtiya\u00e7 duymaz.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Neden Andromeda\u2019ya Ge\u00e7ildi?<\/li>\n<\/ol>\n\n\n\n<p>Bu kadar b\u00fcy\u00fck bir de\u011fi\u015fimin birka\u00e7 \u00f6nemli sebebi var.<\/p>\n\n\n\n<p>a) Gizlilik ve veri kayb\u0131 (iOS 14 sonras\u0131 d\u00fcnya)<\/p>\n\n\n\n<p>iOS 14, GDPR ve benzeri gizlilik d\u00fczenlemeleri y\u00fcz\u00fcnden reklam platformlar\u0131n\u0131n kullan\u0131c\u0131y\u0131 takip edebilme kapasitesi ciddi \u015fekilde azald\u0131.<br>Meta, eskisi kadar net ve detayl\u0131 kullan\u0131c\u0131 verisine sahip de\u011fil. Eski sistem bu yeni d\u00fcnyaya uygun de\u011fildi.<\/p>\n\n\n\n<p>b) Yarat\u0131c\u0131 say\u0131s\u0131ndaki patlama<\/p>\n\n\n\n<p>Art\u0131k markalar, ajanslar ve otomasyon ara\u00e7lar\u0131 \u00e7ok fazla say\u0131da farkl\u0131 reklam i\u00e7eri\u011fi \u00fcretiyor (\u00f6zellikle yapay zek\u00e2 ile).<br>Eski sistem bu kadar \u00e7ok creative\u2019i verimli \u015fekilde i\u015fleyip anlamland\u0131rmakta zorlan\u0131yordu. Andromeda, creative\u2019lerin anlam\u0131n\u0131 ve performans\u0131n\u0131 merkeze alan yeni bir yap\u0131 getiriyor.<\/p>\n\n\n\n<p>c) Advantage+ ve tam otomasyon vizyonu<\/p>\n\n\n\n<p>Meta son y\u0131llarda Advantage+ \u00fcr\u00fcn ailesini (\u00f6zellikle Advantage+ Shopping kampanyalar\u0131n\u0131) s\u00fcrekli b\u00fcy\u00fct\u00fcyordu.<br>Andromeda, bu otomasyon ara\u00e7lar\u0131n\u0131n arkas\u0131ndaki ana \u201cbeyin\u201d haline geldi ve b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131, teklif ayarlamalar\u0131, hedefleme ve creative testlerini giderek daha fazla yapay zek\u00e2ya devrediyor.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Eski Meta Reklam Sistemi vs Andromeda (Yeni Sistem)<\/li>\n<\/ol>\n\n\n\n<p>Eski Sistem (Andromeda \u00d6ncesi):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedefleme merkezliydi: Ba\u015far\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kime hedefleme yapt\u0131\u011f\u0131nda gizliydi.<\/li>\n\n\n\n<li>\u00c7ok fazla ilgi alan\u0131, demografi, benzer kitle (lookalike) kombinasyonu kullan\u0131rd\u0131k.<\/li>\n\n\n\n<li>Pixel verisi ve ge\u00e7mi\u015f d\u00f6n\u00fc\u015f\u00fcmler \u00e7ok kritikti.<\/li>\n\n\n\n<li>Creative say\u0131s\u0131 azd\u0131: Ayn\u0131 konseptin ufak varyasyonlar\u0131 (renk de\u011fi\u015fimi, k\u00fc\u00e7\u00fck metin de\u011fi\u015fikli\u011fi) ile kampanya y\u00fcr\u00fct\u00fcl\u00fcrd\u00fc.<\/li>\n<\/ul>\n\n\n\n<p>Yeni Sistem (Andromeda Sonras\u0131):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative merkezli bir sistem: \u201cHangi insan?\u201d yerine \u201cHangi i\u00e7erik, hangi zihinsel durumda olan ki\u015fiye iyi gider?\u201d sorusunu soruyor.<\/li>\n\n\n\n<li>Geni\u015f hedefleme (broad) daha avantajl\u0131 hale geliyor.<\/li>\n\n\n\n<li>Yarat\u0131c\u0131 \u00e7e\u015fitlili\u011fi, eskisinden \u00e7ok daha \u00f6nemli.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 verisini birebir kimlik olarak de\u011fil, davran\u0131\u015f ve niyet sinyalleri olarak kullan\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p>Meta\u2019n\u0131n payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re, Andromeda entegrasyonu ile genel reklam kalitesinde ve hat\u0131rlanma oranlar\u0131nda anlaml\u0131 iyile\u015fmeler g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Bu G\u00fcncelleme Reklam Sonu\u00e7lar\u0131n\u0131 Nas\u0131l Etkiliyor?<\/li>\n<\/ol>\n\n\n\n<p>Andromeda sonras\u0131 bir\u00e7ok reklam hesab\u0131nda \u015fu durumlar g\u00f6zlemlendi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baz\u0131 kampanyalarda ROAS y\u00fckseldi, maliyetler d\u00fc\u015ft\u00fc.<\/li>\n\n\n\n<li>Baz\u0131 hesaplarda ise \u00f6zellikle ge\u00e7i\u015f d\u00f6neminde u\u00e7an b\u00fct\u00e7eler, tutars\u0131z sonu\u00e7lar, \u00f6\u011frenme faz\u0131ndan \u00e7\u0131kamayan kampanyalar g\u00f6r\u00fcld\u00fc.<\/li>\n<\/ul>\n\n\n\n<p>Bunun nedeni \u00e7o\u011fu zaman:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eski d\u00f6neme g\u00f6re kurulmu\u015f kampanya yap\u0131s\u0131n\u0131n h\u00e2l\u00e2 korunmas\u0131,<\/li>\n\n\n\n<li>Fazla karma\u015f\u0131k yap\u0131 (\u00e7ok fazla kampanya, \u00e7ok fazla ad set),<\/li>\n\n\n\n<li>Yeterli creative \u00e7e\u015fitlili\u011fi olmamas\u0131,<\/li>\n\n\n\n<li>Piksel etkinliklerinin (purchase, lead, add-to-cart vb.) d\u00fczg\u00fcn \u00e7al\u0131\u015fmamas\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Yani sorun \u00e7o\u011fu zaman \u201cAndromeda k\u00f6t\u00fc\u201d de\u011fil; bizim h\u00e2l\u00e2 eski oyunun kurallar\u0131yla oynamaya \u00e7al\u0131\u015fmam\u0131z.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Andromeda D\u00f6neminde Reklam Verenler Ne Yapmal\u0131?<\/li>\n<\/ol>\n\n\n\n<p>\u015eimdi pratik tarafa ge\u00e7elim. Bu yeni sistemde hayatta kalmak ve b\u00fcy\u00fcmek i\u00e7in nelere odaklanmal\u0131s\u0131n?<\/p>\n\n\n\n<p>1) Hedefleme karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 azalt, geni\u015f hedeflemeye ge\u00e7<\/p>\n\n\n\n<p>\u201c20 farkl\u0131 ilgi alan\u0131, 5 farkl\u0131 benzer kitle, 23-34 ya\u015f aras\u0131, sadece \u015fu \u015fehir\u2026\u201d d\u00f6nemini unut.<br>\u00c7o\u011fu durumda geni\u015f hedefleme veya \u00e7ok minimal k\u0131r\u0131l\u0131mlar daha iyi \u00e7al\u0131\u015f\u0131yor.<br>Andromeda, kime g\u00f6sterilece\u011fine kendi karar vermek istiyor. Ona alan a\u00e7.<\/p>\n\n\n\n<p>2) Creative \u00e7e\u015fitlili\u011fini art\u0131r (en b\u00fcy\u00fck kald\u0131ra\u00e7 bu)<\/p>\n\n\n\n<p>Art\u0131k as\u0131l soru:<br>\u201cKa\u00e7 farkl\u0131 konsept, hik\u00e2ye, a\u00e7\u0131 deniyorum?\u201d<\/p>\n\n\n\n<p>\u00d6neriler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sadece bir \u00fcr\u00fcn g\u00f6sterme, farkl\u0131 a\u00e7\u0131 ve mesajlar dene:<\/li>\n\n\n\n<li>Fiyat odakl\u0131,<\/li>\n\n\n\n<li>Problem-\u00e7\u00f6z\u00fcm odakl\u0131,<\/li>\n\n\n\n<li>Sosyal kan\u0131t (yorum, inceleme),<\/li>\n\n\n\n<li>Duygusal hik\u00e2ye,<\/li>\n\n\n\n<li>\u00d6ncesi\/sonras\u0131.<\/li>\n\n\n\n<li>Tek tip g\u00f6rsel yerine:<\/li>\n\n\n\n<li>Reels \/ k\u0131sa video,<\/li>\n\n\n\n<li>Carousel,<\/li>\n\n\n\n<li>Statik g\u00f6rsel,<\/li>\n\n\n\n<li>UGC tarz\u0131 (kullan\u0131c\u0131 deneyimi) creativeler \u00fcret.<\/li>\n<\/ul>\n\n\n\n<p>Ne kadar \u00e7e\u015fitli ve anlaml\u0131 creative setin varsa, Andromeda\u2019n\u0131n seni do\u011fru ki\u015filere e\u015fle\u015ftirme \u015fans\u0131 o kadar art\u0131yor.<\/p>\n\n\n\n<p>3) Veri temizli\u011fi (data hygiene) \u015fart<\/p>\n\n\n\n<p>Andromeda, kararlar\u0131n\u0131 verirken olay (event) sinyallerine bak\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchase<\/li>\n\n\n\n<li>Add to Cart<\/li>\n\n\n\n<li>Lead<\/li>\n\n\n\n<li>Complete Registration<br>vb.<\/li>\n<\/ul>\n\n\n\n<p>Bu event\u2019ler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do\u011fru sayfada m\u0131 tetikleniyor?<\/li>\n\n\n\n<li>\u00c7ift mi say\u0131l\u0131yor?<\/li>\n\n\n\n<li>Eksik mi?<\/li>\n\n\n\n<li>Yanl\u0131\u015f de\u011fer mi g\u00f6nderiyor?<\/li>\n<\/ul>\n\n\n\n<p>Bunlar bozuksa, yapay zek\u00e2 yanl\u0131\u015f veriden \u00f6\u011freniyor ve optimizasyon kalitesi d\u00fc\u015f\u00fcyor.<br>Piksel ve Conversions API kurulumunun ger\u00e7ekten d\u00fczg\u00fcn oldu\u011fundan emin olmak bu d\u00f6nemde kritik.<\/p>\n\n\n\n<p>4) Kampanya yap\u0131s\u0131n\u0131 sadele\u015ftir<\/p>\n\n\n\n<p>Andromeda ve Advantage+ d\u00fcnyas\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 k\u00fc\u00e7\u00fck kampanya yerine daha az, ama g\u00fc\u00e7l\u00fc ve veri toplayan kampanyalar genelde daha iyi sonu\u00e7 veriyor.<\/li>\n\n\n\n<li>ABO mant\u0131\u011f\u0131 yerini giderek CBO ve Advantage+ otomasyonlar\u0131na b\u0131rak\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p>Yani ayn\u0131 hedefe (\u00f6rne\u011fin sat\u0131n alma) \u00e7al\u0131\u015fan 8 farkl\u0131 k\u00fc\u00e7\u00fck kampanya yerine; 1\u20132 ana kampanya i\u00e7inde creative ve \u00f6\u011frenme hacmini konsantre etmek daha mant\u0131kl\u0131.<\/p>\n\n\n\n<p>5) Test yakla\u015f\u0131m\u0131n\u0131 de\u011fi\u015ftir: \u201cButon rengi\u201d de\u011fil, \u201cfikir\u201d test et<\/p>\n\n\n\n<p>Eski tarz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayn\u0131 reklam\u0131n 3 versiyonu: buton mavi \/ ye\u015fil \/ k\u0131rm\u0131z\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Yeni tarz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 tamamen farkl\u0131 konsept:<\/li>\n\n\n\n<li>Konsept 1: \u201cZaman kazand\u0131r\u0131yoruz\u201d<\/li>\n\n\n\n<li>Konsept 2: \u201cUygun fiyat, taksit, indirim\u201d<\/li>\n\n\n\n<li>Konsept 3: \u201cGer\u00e7ek kullan\u0131c\u0131 yorumu + sosyal kan\u0131t\u201d<\/li>\n<\/ul>\n\n\n\n<p>Andromeda, farkl\u0131 fikir ve duygulara sahip creativelerden \u00f6\u011frenmek istiyor. Ufak detay de\u011fi\u015fimlerinden de\u011fil.<\/p>\n\n\n\n<p>6) Raporlamay\u0131 k\u0131sa vadeden uzun vadeye kayd\u0131r<\/p>\n\n\n\n<p>Andromeda sistemlerinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk birka\u00e7 g\u00fcn, hatta bazen ilk 7\u201310 g\u00fcn performans dalgal\u0131 olabilir.<\/li>\n\n\n\n<li>\u00d6\u011frenme s\u00fcresi uzayabilir, \u00e7\u00fcnk\u00fc sistem senden gelen veri ve creative \u00e7e\u015fitlili\u011fine g\u00f6re modelini kuruyor.<\/li>\n<\/ul>\n\n\n\n<p>Bu y\u00fczden kampanyay\u0131 1\u20132 g\u00fcn sonra hemen \u201ck\u00f6t\u00fc, kapat\u201d demek yerine;<br>7\u201314 g\u00fcnl\u00fck pencerede sonu\u00e7lara bakmak daha do\u011fru bir yakla\u015f\u0131m.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Sonu\u00e7: Eski Oyun Bitti, Yeni Oyunun Kurallar\u0131 Yaz\u0131l\u0131yor<\/li>\n<\/ol>\n\n\n\n<p>Meta\u2019n\u0131n Andromeda g\u00fcncellemesi, Facebook ve Instagram reklamlar\u0131n\u0131 daha yapay zek\u00e2 odakl\u0131, daha creative merkezli ve daha otomatik bir yap\u0131ya ta\u015f\u0131yor.<\/p>\n\n\n\n<p>Bu, klasik medya sat\u0131n almac\u0131 refleksiyle bak\u0131nca rahats\u0131z edici olabilir; \u00e7\u00fcnk\u00fc kontrol\u00fcn bir k\u0131sm\u0131n\u0131 sisteme veriyorsun. Ama do\u011fru okuyanlar i\u00e7in b\u00fcy\u00fck f\u0131rsat var:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geni\u015f hedefleme,<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc ve \u00e7e\u015fitli creative setleri,<\/li>\n\n\n\n<li>Temiz veri,<\/li>\n\n\n\n<li>Sade kampanya yap\u0131s\u0131 ile \u00e7al\u0131\u015fan markalar,<br>di\u011fer herkes h\u00e2l\u00e2 eski al\u0131\u015fkanl\u0131klar\u0131yla u\u011fra\u015f\u0131rken avantaj sa\u011flayacak.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zetle:<br>\u201cAndromeda \u00e7a\u011f\u0131nda kazananlar, hedeflemeyi de\u011fil; hik\u00e2yesini, mesaj\u0131n\u0131 ve creative stratejisini ciddiye alanlar olacak.\u201d<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019n\u0131n Andromeda G\u00fcncellemesi: Facebook ve Instagram Reklamlar\u0131nda Yeni D\u00f6nem 2025\u2019e girerken Meta, reklam d\u00fcnyas\u0131n\u0131 k\u00f6k\u00fcnden de\u011fi\u015ftiren bir hamle yapt\u0131: Andromeda g\u00fcncellemesi.E\u011fer son aylarda Facebook veya Instagram reklamlar\u0131nda ani dalgalanmalar, al\u0131\u015f\u0131k olmad\u0131\u011f\u0131n sonu\u00e7lar ya da \u201cEskiden i\u015fe yarayan hi\u00e7bir \u015fey art\u0131k \u00e7al\u0131\u015fm\u0131yor.\u201d hissi ya\u015f\u0131yorsan, sebebi \u00e7ok b\u00fcy\u00fck ihtimalle bu g\u00fcncelleme. Andromeda, klasik \u201chedef kitle se\u00e7, ilgi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,7,4,8,9,5,6],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-blog","tag-berkan-ozcelik","tag-instagram-reklamlari","tag-meta","tag-meta-andromeda-guncellemesi","tag-meta-guncellemesi","tag-meta-reklam","tag-meta-reklamlari"],"_links":{"self":[{"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":1,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/posts\/24\/revisions\/25"}],"wp:attachment":[{"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkanozcelik.com\/guncellemeler\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}